Seroj is a renowned Dutch product designer with a focus on fashion accessory design and lifestyle products.
He is co-founder of New Design Associates. A company which combines product design and related business development. His acclaimed City Cufflinks® design is successfully distributed world wide. In his activities -together with partners- Seroj wants to set the standard for the next level of ‘total product design’.
Adding value to the entire process of product design, manufacturing and business development. He aspires to design timeless classics and develop unique products which combine minimalism, fine details and luxury and are on top of their league.
Seroj is also designer for carefully selected partners such as Ace & Tate, LINJA shoes and others.
The City Cufflinks® series covering leading cities in the world:Amsterdam / New York City / London
New Design Associates (for more info and inquiries)